Storytelling for business

One of my favourite things to do is work with businesses to bring out a story narrative as a focus for their comms. Here’s a piece I wrote about the process, published by the amazing folks at Proven marketing. Have a read.

So often we define ourselves, what it means to be us, in relation to other people and the narratives that they portray. You could call this a process of self-actualization, where we literally create ourselves in relation to the stories that we buy into, and those we don’t. This isn’t a new thing. A sense of self-definition has been happening, in relation to religious narratives and those ascribed to geographical communities, for as long as people have been communicating.

Chris McGuire, ‘And there’s another story…’

For the full piece, click here.

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