‘Write about what you know.’
It’s one of those truisms that is so widely disseminated nobody ever stops to think if it’s actually good advice. Personally, as a concept, I’m not sold…
Tag Archives: Content Creation
‘Smize’ like you mean it…
Communication, we all know, is a complex thing; filled with thousands of tiny nuances that can completely change the meaning of any interaction. A recent awareness of the importance of ‘Smizing’ has really brought home to me the need to be authentic in the way we as individuals, businesses and brands communicate.
Chris McGuire: Writer 