Amazing clients…

I’m so lucky to have wonderful clients.
A few weeks ago the lovely team at Pushed sent me some cookies after a particularly hectic week. I’d love to say I gobbled them all, but my kids got there first. Luckily, I did manage to taste a few crumbs – they were delicious! Thanks guys!
This morning I received some amazing brownies from Fiona Thomas from as a thank you for the work I’ve been doing on their Unimole project. It made my day! Although my kids (once again) ate more than I did!
Anyone else who wants to send my kids (and me) some tasty treats, please do.

You don’t have to be a client… I’m not fussy.

Happy clients…

If there isn’t a saying that ‘Happy clients mean a happy writer’, there should be.

It’s always wonderful to get positive feedback from the people I work for.

Today I received a brilliant review from the amazing folk at Pushed – a production company, specialising in design, animation & film. Run by Dave & Karen Meadows, Pushed has been setting the standard for innovative content here in the Westcountry for years. So, to have them say such nice things about me, was a total thrill.

Chris is such a talented, nothing is too much trouble, witty creative. Full of energy and ideas, thinking outside the box, Chris listens intently and always delivers. An absolute pleasure to know and work with. You won’t be disappointed, highly recommended.

Karen Meadows, Marketing Director at Pushed.

I really am so pleased to have been able to bring my writing to some great Pushed projects.

If you’d like to discuss your project with me, please drop me a line at

Brush-Baby, celebrating a new age of fatherhood

Happy Father’s Day Everyone.
I’ve been working with Brush-Baby to talk about a new age of fatherhood.

You see, right now, there’s a whole generation of dads bringing up children without an instruction manual. Yes, I’m aware that there’s never been an instruction manual for parenting. What I’m saying is that we are at a point in history where things are really changing. What it means to be a dad has evolved. The ways in which things were done in the past, even by our own fathers, are increasingly foreign to us modern day dads.

Ours is a new age of fatherhood.

Chris McGuire, Celebrating a new age of fatherhood – Brush-Baby

It’s time to celebrate all the dads out there who are embracing a much more involved parenting role.
So please, if you see a dad doing well, tell him.
You’ll make his day.

For the full piece, click here.

Insights on life as a Stay-at-home-dad

Last week I had the chance for a fascinating conversation with Vicky Zuiderent, founder of Vilo SKY, about life as a stay-at-home-dad.

If you didn’t have the chance to attend the webinar, here’s a link to a recording of the discussion on YouTube.


Great feedback…

It’s always rewarding to get great feedback from clients.

For the last few months I’ve been working with Inspiration Space, an amazing organisation that helps entrepreneurs to grow their businesses and achieve their goals.

I crafted scripts for a series of animated videos that accompanied Inspiration Space’s innovative ‘New Beginnings’ programme. I thoroughily enjoyed the project and was thrilled to receive the following feedback from Liana Fricker-Wilson, Inspiration Space’s founder.

Chris’s experience in both TV and ghostwriting meant he was the perfect unicorn to help solve our challenge of distilling MBA-level content on entrepreneurship into bite-size videos that were easily accessible to those outside of the C-suite or academia. Chris’s creativity, agility and attention to detail helped us create and deliver our flagship product, ‘New Beginnings,’ in the midst of the Covid-19 pandemic (and homeschool).

I would highly recommend him to anyone thinking about creating bespoke educational videos with flair. He was a pleasure to work with a valued member of our extended team. 

Liana Fricker-Wilson, Inspirer-in-Chief, Inspiration Space

If, like Liana, you have a project you’d like me to bring my writing skills to, please do get in touch.

Dads no longer have to ‘bring home the bacon’

It’s so important that the way we view fathers, in our society, changes. If we are ever to have true equality between men and women in the workplace, the value and status we place upon those providing childcare needs to be transformed.

Here’s a column I wrote for Eastern Daily Press on the subject, click here for the full piece.

As Father’s Day swings into view once more, it’s essential we recognise that our families have changed. The roles taken by parents are no longer defined by the accident of gender. When it comes to childcare, mums and dads occupy almost identical spaces and its time our culture’s narratives caught up.

I’m a stay at home father. I’m part of an ever-growing group of men taking a ‘hands on’ role in raising our children. We are a very necessary part of the workforce – especially in a culture that claims to want gender parity for anyone climbing the career ladder.

Essentially, dads looking after children are a necessary by-product of mums taking their rightful place in the workplace.

What’s my point?

As Father’s Day arrives, too many of us are worrying about the superficial: “What can I buy for the man who has everything?” Let’s face it, it’s usually socks. Such clutter is placed in ‘that’ drawer with a multitude of similar gifts from down the years.

Instead of token items for dad, wouldn’t it be great if this year we could talk more openly about the role of fathers within our society?

The day of the distant dad has passed – so let’s celebrate the 21st century father.

Chris McGuire, Eastern Daily Press

What dad REALLY wants for Father’s Day

Here’s a piece I wrote for, giving a guide to the perfect gifts for dad on Father’s Day. The suggestions I gave were (a little) unconventional: 

In the course of human history, more arguments have started over who’s in charge of the TV Remote Control than any other subject.

You know it’s true.

So give your dad the ultimate gift: 24 hours of the TV he wants to watch – without criticism. Yes, this may well mean a whole day of football, or West World or Ru Paul’s Drag Race (depending on the dad). It doesn’t really matter what dad watches, what counts is he’s allowed to make the decisions. I’d recommend the kids design a special ‘I’m in charge of the Remote Control’ voucher, to present to dad.

Trust me, he’ll appreciate this far more than the engraved nasal hair trimmer you were thinking of!

Chris McGuire,

For the full piece, click here..

Looking back: Our First Father’s Day

4 years ago I wrote a piece for ‘West’, the glossy magazine for Western Morning News, giving my views on fatherhood as I experienced my first Father’s Day. Lots has happened in the years since then but, as another Father’s Day approaches, it’s nice to look back at the beginning of my parenting journey…

Suddenly you hit the water…


You’ve always seen yourself as a pretty good swimmer. But the pool is colder than you expected, and just treading water is hard. You try to touch the bottom with a foot, it’s well out of reach.

It’s then that you realise you’re out of your depth and struggling under the sudden weight of responsibility that’s landed on your shoulders.

Welcome to fatherhood.

Chris McGuire, “Our First Father’s Day” – Western Morning News

For the full piece click here.

How to WIN at Social Media

The life of a social media Guru, like me, isn’t as easy as it may sometimes seem.

OK, to the untrained eye, it may appear that all we need do is put up a post about, oh, I don’t know… ‘Baked Beans’ every now and then, and our followers will lap it up maintaining our status as internet superstars.

If only that were true.

It takes a little more than access to a few hot Instagram filters and sick buzzwords (that the young people love) to be an international social media sensation.

Here’s my foolproof guide to being a smash-hit on Facechat, Snapbook and the like…

1* Be REAL. Followers love ‘Reality’, especially when it doesn’t look like real life. Drop into all of your posts some references to how ‘real’ you are.

If you can fake being real, you’re onto a winner.

2* Don’t be TOO REAL. Whatever REAL thing you’re doing, dial it back a bit. Reality is like Coldplay, a little is OK sometimes, but it’s easy to drift into too much and suddenly you find yourself rocking in a corner waiting for it all to stop.

3* Be FAMOUS. If you possibly can, try to be famous. This will really help you on social media. If it’s possible to be a Kardashian, that’s a real advantage. Why not try to act a little more like a Kardashian? A good way to start is looking unimpressed at everything and using the vocabulary of a four-year-old.

4* Act FAMOUS. Try to Tweet about how hard life is for you, now that you’re famous, even if you’re not. Wear dark glasses whenever you can and stick your bum out at photographers*.

* Note, not advisable when having your passport photo / mugshot taken.

5* Get into HACKS. Hacks are the lifeblood of the social media star. Any way of making life easier is a great bit of info to pass onto your followers. But make your hacks aspirational. If you’re going to give out a hack about getting the last bit of ketchup from a bottle, use Waitrose sauce, not Tesco value.

Remember, you’re living the dream.

6* LIVE THE DREAM. Make your life look at least 30% better than it actually is. Perhaps get a more photogenic friend to stand in for an ugly family member in any snaps you take? Tell your followers that you work for the UN, rather than Pound-stretcher. Remember, even if make up a few untruths about hanging out with Kofi Annan – keep it real. Maybe blog that you were accidentally wearing last season’s lip shade – TOTES AWKS!

7* Get into CRAFTS. Ruining a perfectly decent pair of trainers with a hot glue gun and a selection of shiny objects will really endear you to your followers. Try to ruin at least one item this way every week. Followers need a regular inoculation of crafts to remind them that they hate that type of thing – you’ll get loads of ReTweets for pictures of any crafty tat like that.

8* Are you FAMOUS yet? Have you actually been trying to get famous? Perhaps write a blog where you pretend to know famous people – Elton John suggested I do this and it worked really well for me.

9* Give ADVICE. A sure way of increasing your standing in the online community is giving advice to others – especially in areas where you’re completely unqualified. Perhaps write a list or ‘method’ to becoming a social media star?

10* Quick hints to achieving social media success:

a) Be beautiful. Talk about it – but be real.

b) Be ugly. Talk about it – don’t be too real.

c) Have a bad hair day – make sure it looks like everyone else’s good hair day.

d) Women perfect your ‘no makeup’ look – make sure this includes lots of makeup.

e) Dads create laugh-free sub-Jackass videos showing how you’re ‘winning’ at parenting.  Make your tired wife the butt of the joke.

f) Drop unsubtle product placement into your blogs. Make it aspirational – like a guide to potty training in association with Habitat or John Lewis bridal.

g) Get a pet*. Make sure it’s photogenic. Or a really ugly pet. Get a sad backstory – make one up. *Not a good idea.

h) Become intolerant. Gluten is a good start, but there are other many options! Why not blog about being intolerant to pies? Make sure they’re aspirational pies though!


That was my guide to winning on social media. I’m sure it’s changed your life.

If it hasn’t, why not blog about it?

The Scotsman MAMIL Feature

Here’s a piece I wrote for The Scotsman, about MAMIL culture and ‘The Modern MAMIL: How to look pro’ my book with Spencer Wilson.

Have a read.

It’s that time again.
Up and down the country you’ll hear the shrieks as men (old enough to know better) hop around bathrooms trying to staunch the flow of blood after doing their legs a major mischief while trying to shave them smooth. Soon, once 1,000 tiny cuts dry, the same men are dousing themselves in talc and holding their breath as they squeeze into the Lycra outfits that make their professional cycling heroes look like supermen (sadly the effect on most amateurs can hardly be described as ‘super’). Next they’re out on the streets tentatively riding bikes that cost roughly the same amount as a starter home.
Who are these fellas? They’re MAMILs (Middle Aged Men in Lycra) and this is their time.
Welcome to the age of the MAMIL.

Chris McGuire: The Scotsman

For the full piece click here.

For more of my writing, check out my site