Happy Clients

As a freelance writer, getting feedback from my clients is hugely important.

It’s important to me that I exceed my clients’ expectations, so getting positive feedback is wonderful.

Here’s what Fiona Thomas, founder of Life’s Little Recipes, said recently about working with me.

“I’ve loved working with you Chris – you’re hugely talented, funny and kind and the work you produce is exceptional! I can’t wait to work you again and I’m so grateful for your advice and inspiration too – thank you”

Fiona Thomas, founder Life’s Little Recipes.

To see what other clients have said about my work, click here.

If you’d like me to write for your business, drop me a line at cmcguirewriter@outlook.com.

So, what is it I do exactly?

It’s a question I get asked on a very regular basis.

The short answer is ‘lots of things, but only some of them I can tell you about’. Sorry, that sounds far more cloak and dagger than I’d intended.

Let me explain.

Building on my background as a TV producer and writer for broadcasters such as Disney, Nickelodeon and CBBC, as well as my freelance work for a range of creative agencies, I now work on a freelance basis providing writing services for a smorgasbord of clients.

  • Pitches. Creative agencies ask me to provide the ideas and words they need in order to win vital contracts producing a wide variety of content for big brands. In short, I write documents that I can’t show you, that go companies you’ve definitely heard of, pitching ideas for content you’ve probably (in the fullness of time) seen. It’s a creative and challenging process which, sadly, I can’t tell you much more about.
  • Scripts. Scripting was always my favourite part of being a TV producer. I scripted both the BAFTA winning Me: TV and the International Emmy ‘Pet School’. These days, a wide variety of clients ask me to script anything from animation to commercials and podcasts.
  • Ghost-writing. I work with a variety of clients in a wide range businesses in a ghost-writing role. It’s not as spooky as it sounds. Basically, I create content for them (columns, blogs, speeches, though pieces etc.) in the ‘voice’ of the brand or an individual from that business. For obvious reasons I can’t tell you which companies/organisations I do this for – it would defeat the object. Let’s just say if you like a piece that you read ‘written’ by a CEO I probably penned it – and if you didn’t, I didn’t.
  • Writing for children. A lot of my work consists of working with brands to create content for children. Building on my years in children’s TV, I’ve a strong sense of what concepts will and won’t work for children of a variety of ages. As a father myself, I write pieces about family life and parenthood that you may have seen across a wide variety of media platforms. As a strong advocate of parents, I’ve worked with brands to create content from a parents’ point of view.
  • Columns. I regularly write columns under my own name for a cross-section of publications. I specialise in easy to read, engaging pieces that don’t take themselves too seriously. If you’re looking for funny light-hearted and readable content, either written under your name or mine, get in touch.
  • Content consultancy. I work with businesses providing perspective and insights into their comms. Working together, we come up with new ideas on how to communicate with existing and potential markets and client bases. I’m known as a never ending source of ideas and a great sounding board for founders and business owners.
  • Books. I also write books. If you’d like me to write something in your ‘voice’ get in touch. Here’s a link to some of the books I can tell you about.

So that’s the kind of work I do. I’m sorry I can’t be more specific…

If you’d like to get in touch to find out more, drop me a line at cmcguirewriter@outlook.com.

Podcasting Preview…

One of the great things about my job is the sheer variety of work I’m involved in.

I can’t talk too much about it right now, but it is exciting to be launching a new series of podcasts for one of my clients.

That’s right, this writer does so much more than captivating copy.

To find out more about my background in children’s TV, books, animation and advertising take a look around my website chrismcguirewriter.com.


With the Tour de France starting tomorrow, I thought I’d give everyone a quick reminder that my book The Modern MAMIL: How to look pro is available to buy. With words by yours truly and illustrations by the amazing Spencer Wilson, it’s a great read for anyone who loves to pull on the Lycra, jump on the saddle and ride down to the local coffee shop and back.

Enjoy the race everyone!

Dear Diary…

This year, for Father’s Day, I was asked by children’s dental hygiene brand Brush-Baby to write some pieces about the experience of being a dad. I jumped at the chance to talk about fatherhood – writing 4 ‘Dear Diary…’ columns that were published by the brand in the run up to the big day.

If you’d like to read what I wrote, head over to the main Brush-Baby site.

Dear Diary 1, Dear Diary 2, Dear Diary 3 & Dear Diary 4.

And, before anyone asks, no that isn’t me in the photos.

‘Unimole Tails’ Available to Buy

One of the joys of being a freelance writer is being asked to get involved with a wide range of projects.

Recently I’ve been working with the team at Life’s Little Recipes on creating a series of stories starring ‘Unimole’ a magical creature who shares love and happiness.

It’s been a wonderful project, helping to build Unimole’s world and guide the character’s development.

I’m now thrilled to announce that our ‘Unimole Tails’ are available to buy. While you’re at it, why not pick up a Unimole soft toy too!

BAFTA memories

Taking another walk down memory lane.
This was over a decade ago, when ‘Me:TV’ a programme for Nickelodeon that I scripted and was one of the producers on won a BAFTA.
What are my memories of the night?
1) Flagging a taxi down on Park Lane, outside The Dorchester, is a lot easier when you’re holding a golden mask in your mitts.
2) Never wear a hired tux without braces. I had to spend the whole evening, including going on stage to collect the gong, with my hands in my pockets to ensure my trousers didn’t fall down. True story.
3) Ade Edmondson was nice – nothing like his character in Star Wars.

*Although to be fair, he wasn’t to play his Star Wars role for around another decade.

It was a great night, the culmination of some hard work for the whole team.

If you can’t stand the heat…

There’s definitely something about chefs.

It’s quite hard to put your finger on what exactly it is, but there’s an indefinable quality about these larger-than-life personalities who produce food to die for, that makes them fascinating interviewees.

Over the years, I’ve interviewed a fair few of the nation’s top culinary folk. From John Burton-Race to Michael Caines they’ve always been memorable encounters with experts at the top of their game.

Why not have a read of some of my favourites?

Warning: Reading more is guaranteed to make you hungry, very hungry.

Here are some of my more memorable interviews…

John Burton Race

Michael Caines

Anton Piotrowski

Amazing Feedback

I’m so pleased to be able to share some of the recent feedback that has come in from one of my clients.

For the last several months I’ve been working alongside Fiona Thomas at lifeslittlerecipes.co.uk helping to bring Unimole, her magical creation, to life. The result has been a range of bedtime stories about this wonderful character.

Here’s what Fiona had to say:

Chris’ services have been invaluable.

He is incredibly talented, very funny and a pleasure to work with. Chris has the ability to understand the waffle in my head and translate this into beautiful stories that transport the reader into a magical land! He brings all my ideas to life.

Chris’ past experience is extensive and I’m so grateful for how he gently guides the projects, and me, in the direction we need to go.

Chris is a key member of the LLR and Unimole team and I can’t recommend him highly enough!

Fiona Thomas, Founder & Director, Life’s Little Recipes Ltd.

If you think my writing could help your company to hone its communication, please do drop me a line.

Wonderful Feedback

It’s always wonderful to get positive feedback from my writing clients.

For some time now I’ve been working with Paul Murphy, founder of puretransfer.com, on the company’s tone of voice and branding.

It’s been an absolute pleasure working with this sector leading business on refining how it communicates, so I was thrilled to get this feedback on my work.

We have been working with Chris for a number of months now & his ability to turn my thoughts into words is nothing short of amazing !!

His efficiency & attention to detail aren’t bad either !!

Paul Murphy, founder Pure Transfer.

If you think I could help your business with the way it communicates, why not drop me a line at cmcguirewriter@outlook.com?