Copywriting

It’s not just what you say, it’s also the way that you say it.

When a business communicates with its customers, or potential customers, it should be done in a way that makes them feel engaged and valued.

I write vibrant, impactful and inclusive copy for my clients.

We’re talking about writing that’s easy to read and digest.

Too often, writing can be self-indulgent, bamboozling the reader with long words and unnecessary detail. Instead, for me, the key is to make a point in a memorable, accessible way and finish while the going is good.

Leave the reader intrigued, and wanting more…

Drop me a line at cmcguirewriter@outlook.com.