It seems to me that the candidates on The Apprentice are getting worse. I mean if the express intention of the show was to bring together a collection of vapid egomaniacs with all the business acumen of a mouldy Tupperware set, then I’d understand.
Then there’s Jeremy Clarkson. Imagine what life would be like if he’d never been born. So much would be different! For a start, men of a certain age would have no role model during their midlife crises! Sales of ill-fitting jeans, artificially distressed leather jackets and ridiculously impractical gas guzzling cars would plummet in a Clarkson free world… or, as he’d put it, ‘If there was no Jeremy Clarkson IN THE WORLD!’
As a nation we’ve a very unhealthy relationship with a little bit of sun. As soon as a ray (or two) escapes from behind a cloud we strip down to our underwear and attempt to barbecue ourselves – just in case that’s all we’re getting until next year. I’m convinced there are thousands of men who wear Speedos under their clothes all the time (other types of swimming trunks are available, apparently) so they’re prepared if the summer arrives during their lunch break. It seems these fellas actually enjoy their masochistic attempt to show just how unkind Mother Nature can be, and embrace the waves (light, not water).
Suddenly the lights go out, causing a frisson of excitement to run through the air and down your spine. Next, by pure magic, a flame flickers into existence. This spark warmly illuminates the faces of a gaggle of friends and family, whose grins are only bettered by your own. Then, just as suddenly, the drone of ’Happy Birthday to you…” begins, but nobody cares about the singing. Why? Because we’re all imagining how good the cake will taste.
Here’s a piece I wrote for Eastern Daily Press about my frustration with ‘Fashionable’ parents… How on earth do Fashionable Parents look so ‘together’? It really isn’t fair, especially when the rest of us look like we got dressed blindfolded… in a jumble sale. For a bet… Let me explain. These days I’m a Stumbler.Continue reading “How come fashionable parents look so cool?”
The word ‘like’ is one of comparison. It suggests that one thing is similar to, but not the same as, another. Yes, we all know that, but it’s important to state at this juncture. For some reason, however, the word ‘like’ has replaced ‘erm’ for many as an unconscious way of punctuating sentences.
As such – and my English teacher would be proud of me for this – we’re living in a world of similes.
‘Sincerity – if you can fake that, you’ve got it made…’
I’m part of a growing group who don’t watch conventional TV in the way we all once did. For us it’s no longer a case of sitting down in front of the goggle box and watching ‘whatever’s on’. Oh, no – for box setters, ‘linear’ broadcasting (to use a pretentious-sounding term) is a thing of the past. Time, you see, is a limited commodity, so we’ve decided to focus in on programmes we actually want to watch – gorging on them like telly-addicted versions of Augustus Gloop.
One of the things that I love to do is to work with a business or organisation to distil their story into something meaningful, for both them and their customer base. Here’s a piece I wrote all about the importance of storytelling, published by the amazing folks at Proven. Saying: “I’m a Mac person” isContinue reading “The importance of storytelling in business…”
Communication, we all know, is a complex thing; filled with thousands of tiny nuances that can completely change the meaning of any interaction. A recent awareness of the importance of ‘Smizing’ has really brought home to me the need to be authentic in the way we as individuals, businesses and brands communicate.